Tilda Rice was the first brand to introduce 100% Basmati rice to the West. In the spring of 2016, they launched a new convenience range of pre-steamed Basmati rice – seven different flavours, ready in just two minutes!

We used our Press Days in April to highlight the launch of this new range. We joined forces with Wim Ballieu of Balls&Glory to offer our visitors a hearty and tasty lunch. And the comments were all positive.

Foto Tilda Rice: launch of the new convenience range 1
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press room