Fred Perry celebrated its sixtieth birthday with the slogan '60 years of Rebellion'. Don Letts made six, fifteen-minute documentaries on the historical context of six decades of the Fred Perry style. This film maker, DJ, punk rocker and culture commentator created magnificent films.
We transformed Club Industria in Antwerp into Fred Perry Country for one evening. The Don Letts documentaries were shown in one room, rock bands played in another part of the building. Journalists, stylists, bloggers and fans of the brand enjoyed the marvellous evening.