A sports bra is a female runner’s most essential piece of gear: It’s like a soul mate that holds her up through good and bad days—and helps her be the best runner she can be.
For the launch of the award winning Deltapad sportsbra from Anita Active, we selected a group of influencers, bloggers & journalists to test the sportsbra during a range of trainings and ultimately by running the Antwerp 10 Miles. As we wanted them to be as prepared as possible, we arranged a personal trainer for them during their journey. He trained the ladies to get in shape as much as possible by giving them several, intensive training sessions and also a training program to practice at home. After all the ladies met each other at the kick-off event, they started training together each Tuesday and Thursday evening. We can proudly say that during these months of prepping, they became Anita’s proud brand ambassadors,
On April the 23rd, big day had come: the Antwerp 10 Miles! With all the support of the last couple of weeks, the ladies were definitely in shape to reach their goals.
The results over a period over three months, we addressed long and short lead media, print as well as digital, bloggers, influencers and social media. By sharing a large amount of quality content ( Instagram posts, blogposts, video segments, articles, etc..), they increased a big customer awareness for the Anita brand, which ultimately led to a very succesfull campaign.